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THE RIGHT LOCATION AND THE RIGHT PEOPLE ARE IMPORTANT WHILE GIVING FRANCHISE…

Providing information about franchise models, Kahve Sokağı Board of Directors and Chairman Osman Budak said, “The more important the right point is for us when giving a franchise, the more important it is to be the right and honest person.” he stated.

Can you give information about your franchise model?

As Kahve Sokağı, we manage our franchising system ourselves within our own company. Investors who want to get information about the dealership and learn the conditions, leave their information to us by e-mail or by calling our center. Our franchising unit returns and informs as soon as possible. If there is a shop, we ask for the location and pictures of the shop, do a region research, calculate the average costs, then turn it into a report and make a presentation. If there is no shop, we search for suitable shops in that area and present them again. If we reach a mutual agreement as a result of our meetings, we start the project process.

Can you tell us about your franchise terms?

Investors who want to buy a franchise need to find a minimum of 200 square meters of shops. It should be located in busy streets, university areas, shopping malls, squares, cafes avenues, that is, in areas where human circulation is intense.

After confirming the location and size of the shop, we give a price per square meter. If our investor approves the price offer we have given, we take the architect and his team to the point for measurement. Meanwhile, we sign our 5-year contract. Our project is out in 10 days. We deliver the business in an average of 60 days.

What do you pay attention to when franchising?

There are many points that we pay attention to when franchising. The first of these, of course, is the location of the store and its suitability for the cafe concept. In order to be suitable for the cafe concept, it must be a garden area. Another important issue is the point to whom we give franchise. After all, you are giving the secrets of this system, which is the accumulation of years, to the other side. Before giving franchise, we transfer all the details to the other party. Before signing the contract, the investor receives item-by-item information about what he invested in.

What are the features you look for in the people you will franchise?

As I said before, we give all the secrets of the system to the other party. Therefore, our investor should not be malicious and should not share information with others. The more important the right point is for us, the more important it is to be a right and honest person. It is also very important to be excited. If our dealer works with the same enthusiasm every day after opening the business, this will reflect on his employees and guests. We take care to choose people who will reflect our brand well.

What are the advantages of the franchise system for your brand?

Thanks to the franchise system, we have the advantage of giving franchises in many cities. As we have constant regional research and visits, we usually have information about most of the cities. In this way, we can understand and guide the other party much better when talking to our investors when there is a dealership request from regions we know. In addition, since we share all the summary lists with the investor before giving the franchise, this shows that we are a reliable brand and there is no question mark in the mind of the other party.